This unconventional, informative and entertaining book looks at the history of Silicon Valley between 1969 and 1984 by interweaving the personal stories of seven people who are not necessarily widely known.
I was drawn to the book by the fact that Bob Taylor featured, who I knew played an important role at Xerox PARC and at the beginnings of the ARPANET, which would go on to form the basis of the internet. I had recently read about him in an article in Rolling Stone magazine from 1972 and wanted to find out more. Mike Markkula was also a name that rang a bell but I did not know about his story. It was really interesting to find out the essential role he played in the early days of Apple Computer – I follow Apple news closely so I was surprised how little I knew about him.
It was also good to have a couple of women amongst the men – this book takes a good look at their particular battles against the attitudes of the time. Having said that, it is not the only reason they have been included. All the stories – regardless of gender – highlight the skills, hard work and dedication needed to succeed, and also how they dealt with setback or failure.
What was occurring in Silicon Valley at that time really was remarkable, even if it did not always seem that way to the people there at the time, and even if the magic of that moment was not to last.
I would highly recommend this book to anyone interested in Silicon Valley, especially if they work in the field of IT – a bit of insight into how we got to where we are today would be valuable, and this is an easy, likeable read.
• Spare Cycles: Article: “The Tinkerings of Robert Noyce” by Tom Wolfe (an excellent article if you want to go back to the very earliest days of the Valley, from the 1950’s to the 1970’s).