I’ve started reading Grown Up Digital by Don Tapscott, the author of Wikinomics. I’m not sure that I am going to agree with all that the author is saying, but he talks early on about how the “N-Gen” (those people born between 1977 and 2007 – “the first generation to be bathed in bits”) consume media. Here are some quotes:
The Net Geners don’t just take what they are given… They are the active initiators, collaborators, organisers, readers, writers, authenticators… They do not just observe, they participate. They inquire, discuss, argue, … critique, investigate, ridicule, seek and inform.
The print media company and the TV network are hierarchical organisations that reflect the values of their owners. New media, on the other hand, gives control to all users.
The distinction between bottom-up and top-down organisational structure is at the heart of the new generation.
This shift from one-way broadcast media to interactive media has had a profound effect on the Net Gen
In a previous post I have already said:
The bottom line is that the printed newspaper cannot meet the requirements of the way that people are increasingly engaging in news stories. Its form factor and delivery method cannot be adapted to meet these requirements.
If Don Tapscott is right about the latest generation of children and young adults, then they are not even going to consider the printed newspaper as a format for getting information – it simply does not fit in with the way they access information.