I try to get excited about this, I really do. But I can’t. Chris Anderson’s Wired article is the precursor to the forthcoming book, and although it is written well enough and he gets his points over, I can’t see how he can stretch it all out to fill a book.
The same thing happened with The Long Tail. That was an interesting idea, but after a while the book became repetitive, as if it wanted to grind the central point into the very core of your being.
The article ends with the statement that the book will be published in 2009. It is clear that Anderson is a very busy man, but the point he is trying to make appears to be quite straight-forward this time. By the time the book is out it may be treated with less fanfare and more indifference.